Abstracts for the Workshop

Report ' Site. The site - how relevant and effective business tool '.

- Site in the company. Why the site is usually not included in it and how to fix it.
- Do you need a website? .
- How to order a website? . What requirements must be submitted. What is the responsibility of the company -developer.
- Agreement and Terms of Reference. Why do they need, who needs them. Why does one site per month, and one - half.
- Made. How to accept the results of.
- Introduction of a site in the workflow of the company. Contact person, content manager, online marketer - who are these people and why you need them?.
- Site Content. Expenditures for the existence and development of the site. The dependence of the impact of expenditures on the site.
- Web site - as a tool. Direct benefits, indirect benefits, deferred benefits. How to increase the usefulness of.
- Search engine website promotion. What you should know about the progress, to ask the right questions. Expenditure on promotion. The effect of promotion. The need for search engine promotion.
- PPC advertising, banner ads, information packets. How to measure the effect of. double benefits. venture placement.
- Feedback. How does a bunch of client - site company. Common Mistakes. Possible communication channels and their effective use.
- A complex web portal or a site -ad - how to make a choice. Assessing the costs and the possible effect.
- Summary: The evolutionary path from usefulness to assess the site before turning it into an effective tool for your business. Briefly on each item to order the material described.

Each item will be provided with pictures on the board, with examples from practice and bikes.

Report 'SMO - promotion through social networks '. (it had to do Anton, but he refused and had to shoulder the burden of this ).

- What is the SMO. Definitions, examples. Anything the audience to understand what all will be discussed. And the minimum of the term 2. 0. Too frayed.
- The effects and benefits of working through social networks. Direct benefits. indirect benefits. black PR.
- Social networks. forums. The news system. Blogosphere. An overview of existing systems.
- Create a profile, the profile of pumping. Rent profile, or work through other people's profiles. Working through the system and Blogun Advego.
- Preparation of action, conduct, analysis of. campaign Budget.
- Creation of a public image of the company. Personalization of the image of the company.
- Expansion of coverage. Comparison with the media: the volume of work performed, material and time costs.
- Order or to make yourself?.
- Build your own social network. Optionally, just a couple of words.

Maybe something to add to the reports? .

UPD. Thanks A. Rodionov for the correction of abstracts of SMO.

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